We do it all the time. You probably did it today. Multiple times.

You clicked a video link on Facebook or YouTube, expecting to be informed or entertained and, instead, you’re subjected to a video that looks like it was edited by a hamster.

These days, our lives are saturated with online video content. So why is most of it so terrible?

It seems we’ll click on anything as long as it promises to make us feel something. But there’s no question that well crafted online video helps viewers keep watching and amplifies the emotional punch of a message, making it truly unforgettable.

Since graduating UCLA’s MFA Filmmaking program in 2004, I’ve created video for myself and a variety of clients such as The Academy Awards, CBS and HBO. My work has been included in festivals worldwide including Palm Springs International, Frameline, Ann Arbor and, on eight different occasions, LA’s Oufest. In the last few months, I have created a promotional video for a local theater company and self-produced a short documentary about the notoriously bad movie SHOWGIRLS.

So take a look at my work and let me know if you need help creating memorable content. I promise I’m better at it than your pet hamster.

dave at david quantic dot com